Jabong sales jump eight-fold during ‘End of Reason’ sale event

Online fashion retailer Jabong, now a part of Flipkart-owned fashion platform Myntra, has reported an eight-fold jump in sales on the first day of the ‘End-Of-Reason’ sale. The company said that the sale also debuted with a six-fold increase in the daily run rate of new customers, while the app downloads increased by four times.