Jason Zhu named GM of the Columbia Sportswear’s China JV

Joint venture partners Columbia Sportswear Company and Swire Resources, a subsidiary of Swire Pacific have announced the appointment of Jason Zhu as General Manager of their China joint venture - Columbia Sportswear Commercial (Shanghai).

Zhu will assume responsibility for all go-to-market functions, including apparel, footwear and accessories product and marketing, as well as wholesale, direct retail, and e-commerce channel development.