JCPenney launches Artesia, a new boho-style brand for women

Focussing on driving its women's apparel business, JCPenney said that it is launching Artesia, a new boho style brand for women featuring relaxed silhouettes, flowy fabrics and peasant-style tops and dresses. Exclusive to JCPenney, the company added that the brand will launch in nearly 400 stores and at JCPenney.com beginning September 7, 2018.