JD Sports completes acquisition of MIG

JD Sports Fashion Plc has completed the acquisition of the 40 percent minority stake in Marketing Investment Group (MIG) and is now the 100 percent sole owner.

As a result of taking full control of MIG, JD said in a release, it has further simplified its European operations and created the opportunity to accelerate the rollout of the JD brand in Central and Eastern Europe.

In the financial year to January 2023, MIG generated revenues of approximately 270 million pounds and operated a total of 403 stores across 13 countries, including 23 JD stores at the end of December 30, 2023.