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Jesper Reismann named Brand Director of Vero Moda

By Prachi Singh


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Jesper Reismann is joining Vero Moda as the new Brand Director. The company said, Reismann comes with vast experience and will commence his new position in Bestseller on March 1, 2018.

“Jesper is a real sympathetic person with a good take on people, leadership and not least a proper approach to running our business. We believe he is the right guy for us, and I look forward to working with him,” says Anders Holch Povlsen, the company’s CEO in a statement.

The company added that with more than 20 years of experience from our trusted wholesale partner Peek & Cloppenburg (Düsseldorf), Reismann is familiar with the company and with a strong knowledge of retail, wholesale, products and sourcing and with a thorough insight into the Central European markets, he is a solid match.

“During most of my professional life, Bestseller has played an important role; as an excellent partner in my buying positions, but also as a great competitor. I have always enjoyed working with the people at Bestseller, valued their business culture and admired the agility of the company, added Reismann commenting on his new role.

Picture:Jesper Reismann via Bestseller

Jesper Reismann
Vero Moda