Land’s End appoints David Witkewicz as head of design

Lands’ End, Inc., has appointed David Witkewicz as Vice President and Head of Design. The company said, this announcement comes as part of the company’s continuing focus to deliver products with exceptional quality that meet the needs of consumers. In this new role, Witkewicz will report to Chieh Tsai, Chief Product Officer, and will oversee concept, print, pattern, color and product design across all divisions.

“David has provided creative leadership and design expertise across several global brands and major retailers,” said Tsai in a statement, adding, “We are thrilled to have him on board as we look to create timeless offerings in the coming seasons and years.”

Witkewicz was most recently at Kenneth Cole as vice president of women’s design. Prior to this role, he has experience leading design teams across brands such as New York and Company, Coach, Target and Saks Fifth Avenue. Over his career Witkewicz has been responsible for women’s ready-to-wear, sportswear, menswear and accessories and has proven to be an influential leader with a history of success directing the creative processes from concept, development and execution.

Picture:Facebook/Land's End





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