- Prachi Singh |
Lord & Taylor is all set to launch a flagship store on Walmart.com in spring 2018. The partnership will see, Walmart.com introducing premium fashion brands directly from the Lord & Taylor flagship.
“Our goal is to create a premium fashion destination on Walmart.com,” said Denise Incandela, Head of Fashion, Walmart US Ecommerce in a statement, adding, “We see customers on our site searching for higher-end items, and we are expanding our business online to focus on adding specialized and premium shopping experiences, starting with fashion. We’re excited that Lord & Taylor is part of the team we’re working with as we continue to create a new Walmart.com.”
The company said that Lord & Taylor will have a dedicated store on Walmart.com and the Walmart app that will reflect the premium fashion it is known for, reaching out to more shoppers than it currently does through Lordandtaylor.com.
“As retail continues to change, this flagship store creates enormous growth opportunities for Lord & Taylor and our brand partners. Walmart.com is a shopping destination that reaches a wide base of customers looking for premium fashion brands. They are a great company for us to work with as we continue to grow our digital presence,” added Liz Rodbell, President of Lord & Taylor.
Walmart.com currently offers more than 60 million items on the site, compared to 20 million items last year. At the same time, Lord & Taylor continues to evolve its department store model, combining brick and mortar locations with online destinations for an exciting all-channel experience.