Macy’s appoints EVP Corporate Communications

Macy's has named Cheryl Heinonen as Executive Vice President of Corporate Communications, effective January 9, 2017. Based in New York, Heinonen will be responsible for corporate communications (both internal and external), corporate giving, corporate social responsibility, diversity, and associate giving and volunteerism. She will report to Macy's President Jeff Gennette who becomes CEO early next year.

"Cheryl brings valuable expertise to the Macy's executive team. She is a strategic communicator with an outstanding track record of connecting companies in a powerful way to employees, customers and a broad range of stakeholders," Gennette said in a statement.

Heinonen is currently senior vice president, corporate relations and chief communications officer at Avon Products, where she is responsible for corporate communications, corporate social responsibility, and sustainability, responsibilities she has held since joining the company in 2012.

In November 2014, she also assumed the presidency of the Avon Foundation for Women, a public charity dedicated to improving the lives of women and their families globally with a focus on breast cancer and domestic violence. Heinonen will step down from her Avon Products and Avon Foundation for Women roles effective January 1, 2017. She will remain on the Avon Foundation board when she begins her career at Macy's.

Prior to joining Avon, Heinonen was managing director at Burson-Marsteller, a leading global communications agency, where she advised some of the world's top consumer brands on communications and reputation management. Before assuming her role at Burson-Marsteller, Heinonen worked at Visa, most recently as senior vice president of global corporate relations.

Picture:Macy's