Macy’s appoints SVP, enterprise data & analytics

Macy’s, Inc. has announced that Xingchu Liu has joined the company as senior vice president, enterprise data & analytics, effective February 15, 2021. In this role, the company said in a statement, Liu is responsible for building and leading enterprise data & analytics team, which will focus on analytics governance, data management and activation. The team will set the standard across the enterprise and partner closely with business units to support analytics execution and drive efficiency and improved decision making throughout the business. He will report to Matt Baer, Chief Digital Officer of Macy’s, Inc.