Macy’s ropes in Richard Lennox as Chief Marketing Officer

Macy's has appointed Richard A. Lennox as the company’s new Chief Marketing Officer, effective September 15, 2016. In this role, Lennox will have responsibility for Macy's omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will report to the company's President Jeff Gennette and join the company's Executive Committee.

"Rich Lennox is a significant addition to the Macy's executive team and we look forward to his contributions as we position the iconic Macy's brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty," Gennette said.

Lennox has served as senior VP and CMO of Toys "R" Us since 2014, with responsibility for all components of marketing strategy for the company's portfolio of brands. This includes leading the development of brand strategy and optimizing the company's marketing and digital presence to drive sales growth and customer loyalty. Among his accomplishments, Lennox led the creation of the highly successful Toys "R" Us "awesome" brand position and marketing campaigns.

For the five years prior to Toys "R" Us, Lennox was executive vice president/chief marketing and ecommerce officer at Zales Corporation, where he was instrumental in the development of the company's strategic business plan and marketing approach across channels. He was part of a team that turned around the company, leading to 14 consecutive quarters of positive comparable same-store sales growth until its acquisition in 2014 by Signet.

From 1992 to 2009, Lennox was a senior-level executive and strategist at J. Walter Thompson, where he led the De Beers Group, overseeing all operations for its US marketing function, as well as new product and business development. Lennox served as JWT's executive vice president/US marketing director for De Beers.

Lennox succeeds Martine Reardon at Macy’s, who left the company in May 2016 after 32 years of service.

Picture:Facebook/Macy's