Mark Breitbard named President and CEO of Banana Republic

Gap has appointed Mark Breitbard as President and Chief Executive Officer of Banana Republic. Breitbard will report to Art Peck, President and CEO of Gap and will serve on the company’s senior leadership team. The company said, Peck will continue to directly oversee Banana Republic until Breitbard joins the company in early May.

“Mark brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer,” said Peck in the company announcement, adding, “We know what Banana Republic is capable of, and Mark’s ability to drive transformation and innovation will help revitalize the brand and position it to achieve its long-term potential.”

“I believe there’s tremendous opportunity for Banana Republic to differentiate itself with optimized product and customer experiences,” added Breitbard.

Most recently, Breitbard served as chief executive officer at The Gymboree Corporation from 2013 until early 2017. From 2010 to 2013, Breitbard held leadership positions across Gap North America, where, the company said, he was instrumental in delivering the product-led resurgence of Gap’s North America business. He also served as chief merchandising and creative officer of Old Navy from 2009 to early 2010. Previously, Breitbard served in leadership roles at Levi Strauss & Co and Abercrombie & Fitch.

Picture:Banana Republic website