Meadowhall witnesses strongest rise in sales over Eid weekend

Meadowhall saw successful response to Eid al-Fitr marketing campaign to date, with sales and footfall during the Eid weekend rising by 8 percent and 4.9 percent respectively. The rise in sales, the company said, is the strongest year-on-year growth of 2018.

Commenting on the positive trading, Jonathan Brookes, Senior Asset Manager at British Land, said in a statement: “Our Eid campaign has been a great success, achieved by working closely with our retailers and the creation of innovative in-mall experiences to complement the quality and appeal of Meadowhall’s retail line-up. The result is significant increases in sales and footfall, with the great levels of customer engagement highlighting that Meadowhall is a place people enjoy and want to spend time.”

During the Eid weekend, a number of Meadowhall’s fashion retailers experienced sales increases of over 25 percent as people bought Eidee gifts for loved ones to celebrate the end of Ramadan. Names such as Flannels, Diesel, Tessuti, Hugo Boss, Brother2Brother, River Island and House of Fraser, the company added, were all particularly strong performers during the Eid celebrations at Meadowhall.

According to Meadowhall, the strong performance was driven by a combination of extensive collaboration with retailers, increased marketing investment, and the positive impact of Meadowhall’s 60 million pounds transformation.

Picture credit:Meadowhall via Aver