Multi-category licensing deals inked for Cherokee USA

Cherokee Global Brands has entered into multi-category licensing agreements for its Cherokee brand in the United States with specialised fashion industry leaders.

“We are very excited to announce the first phase of strategic licensing partnerships that will expand category reach and satisfy the demand for Cherokee branded products across the US,” said Henry Stupp, Chief Executive Officer, adding, “We are currently engaged in discussions with retailers and wholesalers that have expressed strong interest in our expanded category offerings in both the physical and digital space.”

The licensees include M. Hidary & Company, which specializes in the design, manufacture and distribution of men’s and boy’s casual sportswear, sweaters and outerwear, Bentex, which specializes in the design, production and sales of newborn, infant and toddler boys and girls clothing and layette, H.I.S. International – an apparel fashion house for the children's market for girl’s active wear, sportswear, dresses, denim, and sweaters and Dreamwave – a player in design, quality and sourcing for swimwear and sleepwear.