- Vivian Hendriksz |
London - Luxury online retailer Net-a-Porter is expanding its fine jewellery and time-piece offering once more with the debut of luxury jewellery and watch brand Piaget.
Set to launch at Net-a-Porter this April, the debut marks the Swiss Maison first time offering its products via a luxury global online retailer outside of its own stores and branded e-commerce site. The debut sees Net-a-Porter offering both the jewellery and watch designs from ‘Possession’, a signature Piaget collection which mixes colour with an assortment of bold ornamental stones.
"We are thrilled to be launching Piaget at Net-a-Porter. This iconic brand is perfectly in tune with the Net-a-Porter woman," commented Sophie Quy, Buyer for Fine Jewellery at Net-a-Porter in a statement. "Each piece displays the most exquisite craftsmanship and quality, which we know our global customers will love. The colourful stones from the ‘Possession’ collection are exquisite and truly one of a kind."
The 'Possession' collection includes rings, necklaces and bracelets in 18-karat white and pink gold variations, with a number of new creations that feature vibrant coloured stones and brilliant diamonds. The range also includes two watches in white and rose gold diamond styles which match the rest of the jewellery collection.
"As the ultimate e-commerce platform for luxury, Net-a-Porter is the ideal partner for Piaget’s first foray outside of the Maison’s own channels," added Chabi Nouri, incoming CEO at Piaget as of April 1, 2017. "We are delighted to bring the Piaget Possession collection to the NET-A-PORTER client as she shares many of the same values as Piaget: audacious creativity, elegant style and positive energy."
Set to launch on Net-a-Porter on April 3, Olivia Palermo will act as the face behind the collection campaign for the second year in a row. "Colour is very much something I enjoy in life. I love that it was incorporated in the new collection," said Olivia Palermo. "I think within the collection you see the different ways women can wear the Possession pieces and how it gives them confidence."