- Vivian Hendriksz |
London - It has been a difficult start of the year in terms of sales for H&M Hennes & Mauritz AB Group. The Swedish fashion group previously reported that sales had declined in the first quarter and now profit has halved for the first quarter ending February 28, 2018. "As communicated previously, the start of the year has been tough," said Karl-Johan Persson, CEO of H&M Group in a statement. "2018 is a transitional year for the H&M group, as we accelerate our transformation so that we can take advantage of the opportunities generated by rapid digitalisation."
Hover over the chart to learn more.
Profit after financial items for the H&M Group came to 1,263 million Swedish krona (123 million euros), while the group’s profit after tax amounted to 1,372 million Swedish krona (134.5 million euros) for Q1. Compared to the same period last year, when profit after financial items for the group amounted to 3,212 million Swedish krona (314 million euros), the H&M Group saw its profits halved. Profit during the first quarter of fiscal year 2018 is said to have been negatively affected by weak sales as well as higher markdowns, according to the H&M Group.
"Weak sales in the forth quarter, partly caused by imbalances in the assortment for the H&M brand, resulted in the need for substantial clearance sales in the first quarter," added Persson. "The high level of clearance sales combined with unusually cold winter weather had a negative impact on the sales of the spring garments. In the first quarter the H&M group’s sales were unchanged in local currencies." Turnover fell 1.6 percent during the first quarter of the year compared to an increase of 8 percent during the same period last year. In total, the H&M Group's dales including VAT came to 53, 554 million Swedish krona (5.3 billion euros) during Q1 FY18.
"The rapid transformation of the fashion retail sector continues. 2018 is a transitional year for the H&M group, as we accelerate our transformation so that we can take advantage of the opportunities generated by rapid digitalisation," stressed Persson. Following the online launch of H&M in India, as well as the launch of H&M and H&M Home on Tmall in China earlier this month, the H&M Group aims to continue its global online roll-out with high expectations. With the launch of H&M online via franchise in Saudi Arabia and the United Arab Emirates in Spring/Summer 2018, H&M will offer online shopping in 47 markets.
The H&M Group expects growth during fiscal year 2018 to stem from its online channel as well as its new business category, foreseeing more than 25 percent growth for the category throughout the year. The H&M Group aims to achieve 'a somewhat better' result for full-year 2018 compared to the previous year. "We take a long-term view that together with our knowledge and experience enable us to navigate through times such as this. We look forward to telling you more about the H&M group’s continued transformation work, which will lead us back to healthy growth in both sales and profitability," concluded Persson.
Photo: H&M SS18