PVH and USA Legwear sign license agreement for Warner's brand

Two of PVH subsidiaries have entered into a license agreement with USA Legwear under which the latter will manufacture, sell, distribute and promote women’s hosiery and socks under the Warner’s brand. The company statement said, products will launch for spring 2018 and be sold primarily in leading department stores, specialty stores, national chains and mass retailers throughout the United States and Canada.

“As we seek ways to grow the Warner’s product line, we naturally came upon hosiery as a great fit with our intimate apparel offerings. The Warner’s brand has a leading market share position in bras and panties, and we believe that USA Legwear can leverage this positioning to develop and grow a hosiery business,” said Ken Wyse, President Licensing, PVH Corp in the statement.

“We are thrilled to add the Warner’s brand to our current portfolio and expand upon our existing partnership with PVH for its Van Heusen brand. We look forward to bringing the highly successful solutions oriented model to the category through innovation, while continuing to fuel the market share momentum Warner’s has enjoyed over the last several years,” added Aaron Harari, President & CEO, USA Legwear LLC.

The Warner’s product offering will include women’s sheer hosiery, tights, leggings, thigh highs, knee highs, trouser socks, dress socks, athletic socks, casual socks and boot socks.

Picture:PVH Corp website