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PVH to acquire True&Co

By Prachi Singh

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PVH has entered into an agreement to acquire True&Co, a direct-to-consumer intimate apparel e-commerce retailer. In a statement, the company said, True&Co, by redesigning the art of bra shopping, uses a proprietary fit quiz to recommend bras and other intimates that will best fit the responding consumer. PVH believes that this acquisition will enable the company to further participate in the fast growing online channel and provides a platform to increase innovation, data driven-decisions and speed in the way it serves its consumers across its channels.

Commenting on the acquisition, Emanuel Chirico, Chairman and CEO, PVH Corp., said in the media statement, “Today’s announcement illustrates our commitment to driving innovation across our business and demonstrates our commitment to making strategic investments in our digital platforms to support our long-term growth initiatives. We believe that we can leverage the analytics tools of this data-driven company, while leveraging PVH’s intimates category expertise, including global brand management, product know-how and supply chain.”

“Five years ago, I founded True&Co. to change the way women shop for intimate apparel. In PVH, we have a strategic partner who can help us bring this change to as many customers as possible. We look forward to joining PVH’s portfolio of brands and to help drive growth initiatives for PVH’s other brands,” added Michelle Lam, Co-founder of True&Co.

Picture:True&Co blog

PVH
True & Co