PVH to acquire True&Co

PVH has entered into an agreement to acquire True&Co, a direct-to-consumer intimate apparel e-commerce retailer. In a statement, the company said, True&Co, by redesigning the art of bra shopping, uses a proprietary fit quiz to recommend bras and other intimates that will best fit the responding consumer. PVH believes that this acquisition will enable the company to further participate in the fast growing online channel and provides a platform to increase innovation, data driven-decisions and speed in the way it serves its consumers across its channels.