Roger Spatz named Brand President of Reef

VF Corporation has appointed Roger Spatz to the position of Brand President, Reef, effective immediately. In addition to his new role, Spatz will continue to serve as President of VF’s Eagle Creek brand, a position he has held since 2011.

“Throughout his VF career, Roger has excelled in multiple leadership roles across various aspects of our business and has continually demonstrated his ability to lead successful teams, achieve results and create value for our organization,” said Scott Baxter, Vice President, VF Corporation and Group President Outdoor & Action Sports Americas in the company announcement.

During his 12 years at VF, Spatz has held a series of senior leadership roles, including serving as chief financial officer of both the Reef brand and the VF Outlet business. Prior to joining VF, Spatz spent 10 years with Cambridge-Lee Industries, a multi-national manufacturer and distributor of copper products, where he last served as executive vice president and chief operating officer.

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