Sosandar PLC has entered into an agreement to sell a curated collection of its products through J Sainsbury ('Sainsbury's').
The UK-based brand said in a statement that through this wholesale agreement, a selected range will begin to be sold through Sainsbury's during 2023, initially online only with selected stores planned later this year.
Commenting on the new partnership, Ali Hall and Julie Lavington, Co-CEOs of Sosandar said: "We are delighted to secure a new partnership with another renowned British retailer, Sainsbury's, to sell our womenswear collections. This new relationship comes on the back of a record period of trading with our existing third parties.”
“We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally,” Hall and Lavington added.
The initial product range will include best-selling styles from Sosandar's high performing collection and accessories.
The partnership, Sosandar added, which includes the company's first in-store presence, allows Sosandar to become an omnichannel retailer, further diversifying its route to market and increasing brand awareness across its target demographic, while driving growth in sales and PBT.
The agreement with Sainsbury's adds to existing online partnerships that Sosandar has with John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.