Susan Chokachi named president and CEO of Gucci America

Susan Chokachi has been promoted to the role of president and chief executive officer of Gucci America Inc., effective April 1, 2016.

Chokachi joined Gucci Group in 1998, and worked her way up until she was eventually promoted to the role of senior vice president, marketing and communications, earning a place on Gucci America's executive management team. Chokachi succeeds Christoper de Pous who left the company recently in March.

“We are fortunate to be able to call upon someone of Susan’s talent and experience to take on the leadership role at Gucci America at this important time,” said Marco Bizzarri, Gucci president and ceo, in a statement. “With the brand’s new direction now firmly established, we are seeing exciting momentum building behind the brand in North America, and I am confident that Susan and her team will be able to capitalize on this in a market that continues to offer significant growth potential for Gucci.”

Chokachi will still be overseeing marketing and communications until a successor for her is named.