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Tanya Deans to join as President Of Hanes Australasia

By Prachi Singh


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HanesBrands has announced that Tanya Deans is appointed as President of Hanes Australasia, effective February 8, 2021. The company said, Deans, currently group general manager, Bras N Things, succeeds David Bortolussi, who in August announced his departure for another opportunity.

“I am thrilled to name Tanya as the new president of our Australasia business. Tanya brings a clear vision for the future, and I look forward to working with her as we apply her experience and learnings to drive growth across our global organization,” said Steve Bratspies, CEO of HanesBrands in a statement.

Deans will lead 4,400 associates and some of Australia’s most recognized apparel and lifestyle brands, including Bonds, Champion, Bras N Things and Sheridan. She will also be responsible for a rapidly growing e-commerce business and a network of more than 450 stores.

Deans, the company added, has more than 25 years of experience with Hanes Australasia in a range of brand and product leadership roles. She has extensive knowledge of brand strategy, category management, product development and multichannel execution capabilities. Prior to her current role, Deans led the Hanes Australasia Apparel Group brand and marketing efforts. She has also held leadership roles with the Bonds and Berlei brands.

“I am honored to have the opportunity to lead Hanes Australasia. We have an outstanding team, iconic brands and a deep commitment to sustainability,” added Deans.

Picture:HanesBrands newsroom

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