The Athlete’s Foot promotes Darius Billings to VP marketing

The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), has announced the expansion of its marketing team and promotion of two key executives to close out a successful 2022.

The company said in a release that Darius Billings has been promoted to VP of marketing: community engagement and StAART and Cassidy Dansberry to marketing manager, effective immediately.

Commenting on the promotions, Matthew Lafone, president, and GM of Americas (TAF), said "The Athlete's Foot is proud to announce the much-deserved promotions of veteran team member Darius Billings and Cassidy Dansberry. They were both instrumental during the past year in driving consumer connectivity and leading TAF's community-based grassroots initiatives."

Billings, a 15-year TAF employee, and footwear industry veteran will continue to report to Lafone. He will lead all US brand and community engagement efforts along with the StAART program (The Strategic African American Retail Track).

Dansberry, who will continue to report to Darius Billings was partner success manager and consultant for digital marketing company Sapper Consulting prior to her role at TAF. Additionally, TAF has added two new positions to the marketing team including a social media coordinator and marketing coordinator.

Billings, a graduate of Howard University, the company added, capitalised on his business administration and marketing degree with roles at Nike, And1 Basketball prior to joining The Athlete's Foot 15 years ago. Billings has been instrumental in the development and inception of the Impact Council which was created to empower local communities through various initiatives, enrichment, and outreach programs.