Under Armour names Aldo CEO as COO

London - Under Armour has named Patrik Frisk as its new President and Chief Operating Officer (COO) effective of July 10, 2017. He joins the team from Aldo, where he served as CEO. The sportswear brand also announced new strategic changes to align its organizational structure and leverage its digital business in order to support its move toward category management, and drive greater operational efficiency across the organization.