Vente-privee.com acquires Privalia and takes majority stake in eboutic.ch

French flash sales site vente-privee.com has strengthen its position in Europe by acquiring online fashion outlet Privalia and taking a majority stake in Swiss private-site eboutic.ch. "In an increasingly competitive environment, these acquisitions reflect the site’s commitment to continue its momentum in the development of the European market," said the company on the acquisition in a press release.

"This new step in our development is part of our long-term vision for the company," said Jacques-Antoine Granjon, CEO and founder of vente-privee.com. "These connections are a real human adventure, combining the savoir-faire and expertise of vente-privee.com to Privalia’s success in two of our key markets, and eboutic.ch in Switzerland."

vente-privee.com has been expanding within Europe over the past several months, taking over vente-exclusive.com last September. With its most recent acquisition, the French company aims to stay ahead of its competitors by offering both complete and innovative services to its partner members and brands.

Privalia was originally founded in Spain in 2006 by Lucas Carne and Jose Manuel Villanueva before growing to become a major player within the European market. The founders will remain on board and join the management team at vente-privee.com "We are excited to join the pioneer of the online flash sales concept. This alliance will enable us to accelerate our growth and expand our offering to new sectors, which our members will benefit" said Carne and Villanueva on the acquistion.

eboutic.ch was co-founded in Switzerland by Arthur Dauchez and Laure de Gennes, who remain minority shareholders of the company, together with the group Maus Frères. The founders will remaon directors of the company following vente-privee.com acquisition, which will allow the online private site to accelerate its growth. "vente-privee.com is THE European reference in the online sale event industry and this partnership will allow us to move up another gear in terms of our development" said Dauchez.

"This new expansion reflects our continued active approach to the European deployment, which began in 2015 with the majority stake in the Belgian company vente-exclusive.com," added Granjon. "We are very respectful of the work done by the founders and leaders of these sites, and are very pleased to have their support and expertise in the pursuit of our common European adventure."