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White Stuff appoints new customer director

By Huw Hughes

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Report

British fashion and lifestyle brand White Stuff has appointed Boden’s global brand director, Penny Herriman, to the newly created role of customer director.

Herriman will start her new role in April and will lead all aspects of the brand’s customer strategy, marketing and creative. She will also sit on the executive team and report directly to Jo Jenkins, who was appointed CEO in October 2017.

Herriman has worked at British clothing retailer Boden for the last five and a half years where she was credited with leading the overhaul of the brand and driving growth in the company’s three core markets: the US, the UK and Germany.

Commenting on the news in a statement, Herriman said: “Jo [Jenkins] is putting together a top leadership team, who is ambitious and focused on making White Stuff a stand-out brand that truly excites its customers. I’m thrilled to be part of it and can’t wait to get stuck in”.

Jenkins added: “Penny’s reputation and proven track record demonstrates her passion for driving customer-centric brands. Her wealth of experience in leading business transformation will be a huge asset in driving our growth and ensuring our brand is highly exciting for our customers at every touchpoint”.

Photo credit: White Stuff, Facebook

White Stuff