The British high-end athletic apparel retailer has enjoyed a strong end of its fiscal year 2016. Sweaty Betty has registered sales and profits on the rise, boosted by its much coveted 'zero-gravity' leggings.

The company, which makes upscale athleisure wear for women, saw profits skyrocket 87 percent last. Sales jumped 16 percent to 40.6 million pounds. Meanwhile, profits rose to 507,866 pounds from 272,617 pounds in the year to December, 25 reports ‘This is Money’.

The brand, which was founded in 1998 byTamara Hill- Norton and her husband Simon, has grown rapidly from its first store in Notting Hill to the more than 60 shops in the UK and the U.S. it runs today.

In a recent research covering the advances of the so-called ‘athleisure industry’, analysts from Jane Hali & Associates LLC said brands such as Sweaty Betty and Lululemon “are focusing on full lifestyle experiences with wellness cafés and in-store fitness classes.”

 

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