Nike Inc.
Principal, Algorithm Engineer, Advanced Product Ventures
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A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
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Liverpool FC switches from Nike to Adidas
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
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