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At HOKA, our goal is to inspire people to move. #FlyHumanFly.
Built by runners for runners, HOKA running shoes elevate your potential on the track, in the field, on the road and everywhere in between. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA is a Maori word meaning ‘to fly over the earth’ - and when you’ve felt the HOKA difference, you’ll know just what we mean. From our cushioned PROFLY™ dual density midsole to our J-Frame™ outer sole with Active Foot Frame technology, our running shoes are without parallel; pushing your performance further and farther than you’ve ever been before. HOKA is part of Deckers Brands.
Deckers Brands is made up of several individual brands, each serving customers in a different way – our Fashion Lifestyle Brands provide iconic craftsmanship and timeless style while our Performance Lifestyle Brands empower wearers to get out and get active. But all share the same focus on making peoples’ lives a bit more comfortable.
More than Just a Footwear Company
From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed.
We exist to positively impact the world by uniting purposeful brands with diverse people driven to succeed and create change.
MARNI and HOKA present the new BONDI B3LS sneakers
HOKA, in partnership with Marni, unveils the new BONDI B3LS, a sneaker that fuses bold aesthetics with technical innovation. Following the highly anticipated reveal, the two brands present the official campaign for the collaboration, a striking exploration of movement and design. Lensed by photographer Gabriele Rosati, the campaign transforms...
FashionPress ReleaseApr 3, 2025
HOKA presents the Mafate Speed 4 Lite
HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Mafate Speed 4 Lite , a fresh evolution of the beloved Mafate Speed 4 trail running shoe. Featuring a translucent, lightweight upper, this latest iteration perfectly combines aesthetics with unprecedented performance. The Mafate Speed 4 Lite redefines HOKA's trail icon with a...
FashionPress ReleaseFeb 24, 2025
Ugg unveils SS25 collaboration with Ambush
Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...
Fashion |In Pictures Feb 14, 2025
Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone
Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...
RetailFeaturedNov 21, 2024
Deckers Brands Q2 sales increase by 20 percent
Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...
BusinessMemberOct 25, 2024
Deckers Brands: Highlighting Tessa Briar and her 11-year marketing journey
Deckers Brands highlights the achievements of Tessa Briar, the GTM Marketing Operations Manager at UGG EMEA, who has been with the company for 11 years. Since joining Deckers Brands in 2012, Tessa has played a pivotal role within the Marketing department. She currently oversees the UGG EMEA Integrated Marketing planning and supports the teams...
PeoplePartner ContentAug 29, 2024
Lolë acquires footwear brand Sanuk from Deckers
Lolë Brands has announced the acquisition of outdoor lifestyle footwear brand, Sanuk, previously a division of Deckers Brands. "Sanuk is iconic for its disruptive spirit and loyal fanbase, and we're pleased to welcome the brand to the Lolë family. We look forward to working alongside Katie and leveraging Lolë's resources and partnerships to...
ReportMemberAug 16, 2024
Deckers Brands Q1 net sales up 22.1 percent
Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...
ReportMemberJul 26, 2024
Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales
Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...
ManagementFeaturedMemberMay 24, 2024
Deckers Brands promotes Marco Ellerker to president of global marketplace
Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...
ReportMemberApr 25, 2024
Deckers relaunch Ahnu as a “super sneaker brand”
Deckers Brands has relaunched Ahnu, known for its outdoor-focused shoes, as a “super sneaker brand,” fusing high-performance technology with timeless style for all-day comfort. Dave Powers, president and chief executive at Deckers Brands, said in a statement: " Ahnu was born out of a vision to redefine the narrative of footwear by creating a...
Fashion Mar 7, 2024
Deckers posts strong Q3, names Stefano Caroti as new CEO
Deckers Brands net sales increased 16 percent to 1.560 billion dollars in the third quarter, while on a constant currency basis, net sales increased 15.1 percent. The company also announced that Dave Powers has decided to retire as president and CEO, effective August 1, 2024. Stefano Caroti, the company's chief commercial officer, will be...
ManagementFeaturedMemberFeb 2, 2024