Nike jobs
Nike restructures leadership team following Heidi O'Neill's retirement
Nike has announced reorganisation of its senior leadership team, aiming to accelerate its "Win Now" strategy and position the company for sustained growth. The restructuring includes the promotion of key executives and the retirement of longtime leader, Heidi O’Neill, president of consumer, product, and brand. She has announced her retirement...
PeopleFeaturedMay 6, 2025
Nike Doubles down on China with new Shanghai creative studio
As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...
BusinessMemberApr 16, 2025
Working at Nike: The power of movement
“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
Fashion Partner ContentMar 31, 2025
Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
Fashion Mar 21, 2025
Liverpool FC switches from Nike to Adidas
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
BusinessMemberMar 11, 2025
JD Sports: the Exclusive Retail Partner to Activate Nike DN8 Launch
JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations. "Maxxed Out" Nike launched the Air Max Dn8 last week with its...
FashionPress ReleaseMar 10, 2025
Nike shares rise after announcement of Skims partnership
Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...
BusinessFeaturedMemberFeb 21, 2025
Nike and Skims could spell a new future for athleisure
Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...
Business|Opinion FeaturedMemberFeb 19, 2025
Nike and Skims launch joint sportswear brand NikeSkims
The US sporting goods giant Nike Inc. and the shapewear brand Skims, co-founded by Kim Kardashian, unveiled a joint project on Tuesday. The two companies want to launch the new sportswear label NikeSkims together. The range will include training clothes, shoes and accessories for women. The label is set to celebrate its US premiere in spring The...
BusinessMemberFeb 18, 2025
Nike celebrated the power of women’s sport during Super Bowl
Sportswear giant Nike placed women athletes centre stage during the male-dominated Super Bowl LIX, spotlighting stars such as gymnast Jordan Chiles, basketball players Caitlin Clark, A’ja Wilson and Sabrina Ionescu, sprinter Sha’Carri Richardson, and footballer Sophia Wilson. The campaign showcased Nike’s new brand anthem, ‘So Win,’ designed to...
Fashion |In Pictures Feb 11, 2025
Nike licensee Zelus Sport secures new investment
Zelus Sport, the exclusive global licensee for Nike’s Team Sports division, has secured a new investment from London-based buyout firm Sullivan Street Partners. The latter intends to help accelerate and support Zelus’ “ambitious growth plans” to strengthen its position in the sports apparel market. In the announcement, Sullivan Street said that...
BusinessMemberFeb 7, 2025
Nike unveils debut signature shoe for basketball star A’ja Wilson
American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...
Fashion |In Pictures Feb 6, 2025