Foot Locker and Nike are reimagining the sneaker store as a community hub

Foot Locker and Nike teamed up to reimagine the neighborhood retail experience. Both companies announced on Monday the launch of The Crenshaw Rec by Foot Locker, a first-of-its-kind retail location described as both a shopping destination and community hub.

Created in partnership with Crenshaw leaders, the store will be located on Crenshaw Boulevard in South Los Angeles, opening on August 22. The space will feature an equipment room, open gym, hyper-local collections, creative workspaces, and a dedicated resource center that will host year-round programming supporting social and cultural events.

"The Crenshaw Rec by Foot Locker reflects our commitment to investing in the communities that have shaped our brand and continue to move sneaker culture forward," said Brett O'Brien, SVP, chief marketing officer at Foot Locker. "Together with Nike, Inc. and respected voices across Crenshaw, we're proud to create a destination that honors the neighborhood's rich legacy while inspiring the next generation through sport, culture, and community."

According to Foot Locker and Nike, both brands partnered with athletes, tastemakers, and community shapers who know Crenshaw best to create an authentic expression of the neighborhood's identity.

"The family is honored for The Marathon Brand to have the opportunity to partner with Nike, Inc. for the launch of The Crenshaw Rec by Foot Locker. This location is extremely important because we were raised in this shopping center," says Samiel Asghedom, Co- Founder of The Marathon Brand. "The restaurants, the record stores, the supermarkets, everything in the shopping center has played a role in shaping our childhood. Hussle sold mixtapes out of this parking lot and we know he would be proud to be a part of bringing youth initiatives to this unique retail experience."