At Seoul Fashion Week, Korean brands showcased their preparations for the colder months, yet it wasn't just conventional outerwear they were packing. The segment offered unique pieces featuring innovative silhouettes and cuts, thick wool coats, and even complete outdoor gear, including tents and backpacks, incorporated into jackets. Beyond...
Feb 12, 2025
Seoul Fashion Week at the Dongdaemun Design Plaza (DDP), marked its 25th anniversary with a showcase of innovative designs that blend technology and sustainability. The event, organized by the Seoul Metropolitan Government, spans five days and features 19 fashion shows, eight presentations, and a trade show with over 130 brands, attracting...
Feb 10, 2025
Delicate fairies fluttering around butterflies, dark magic and grunge rockers: a clash that is strongly reminiscent of a medieval market, and yet also describes some of the looks at Seoul Fashion Week. For the SS25 collections, some designers seem to have been inspired by fairy tales other adventures. But there are still a few highlights hidden...
Sep 12, 2024
Seoul Fashion Week has begun, with the next five days in the South Korean fashion city set to be dedicated to the world of K-fashion and the brands that are leading the way in this field. Spanning until September 9, the fashion week will host a total of 30 fashion shows – 21 being domestic brands while eight are new design brands – alongside an...
Sep 5, 2023
If there was a sense of unease at Louis Vuitton’s first catwalk presentation in Seoul, South Korea, it was the chill that came from the Han River, which flows through the heart of the city. But more likely it was the immersive set on the iconic Jamsugyo Bridge, designed by Hwang Dong-Hyuk, director of Squid Game, that reflected the incredible...
May 1, 2023
The designers at Seoul Fashion Week create very bold designs and experiment with different silhouettes, asymmetry and patterns. Although black plays an important role in many of the collections, colours and bright creations can also be seen. On the other hand, there are dark looks like Iryuk's, which are reminiscent of the gothic scene, and...
Mar 27, 2023
Seoul Fashion Week fall 2022 was held from March 18 to 23 at the Dongdaemun Design Plaza (DDP). Organized by the Seoul city government, this year’s six day event took place both offline and online after three years of virtual presentations. Last year’s success recorded a total of 74.43 million views globally according to Korea Now. 35 brands, 23...
Mar 30, 2022
With its roster of 37 digital fashion films, Seoul Fashion Week is well underway. Its ongoing array of presentations are dedicated to capturing the past, present and future of Seoul’s cultural heritage, with an online platform intended to reach both domestic and foreign audiences. This season, the event will additionally present designers that...
Oct 8, 2021
In a move aimed to revitalise the reputation and vision of Korean fashion, Seoul Fashion Week and British Fashion Council (BFC) came together in a partnership that brought top Korean designers to the London Fashion Week (LFW) stage. The partnership is part of BFC’s mission to promote programmes dedicated to the nourishing of rising designers....
Sep 27, 2021
From March 22 to 27, Seoul Fashion Week fall/winter 2021 took the runway to somewhere completely new: museums. Last year this time, as the start of the pandemic, the fashion shows were completely cancelled. Then last fall, fashion week went entirely digital. "This year, instead of being held at its usual venue, the country's largest fashion week...
Apr 9, 2021
After Giorgio Armani cancelled his Milan Fashion Week show due to the threat of coronavirus, Seoul Fashion Week has cancelled itself all together. The news was reported by Business of Fashion. Seoul Fashion Week, which was scheduled to run from March 17 to 21, but has been called off after a surge in cases of coronavirus this past weekend in...
Feb 26, 2020
Korean street style and ready-to-wear has emerged from being a subculture to finding its way into the mainstream. Celebrities and social media influencers have been seen wearing more Korean designers, notable fashion editors and buyers have been seen attending Seoul Fashion Week, and on the beauty front, K-beauty has put Korea's beauty market on...
Feb 9, 2020
