Highlights: Seoul Fashion Week FW22

Seoul Fashion Week fall 2022 was held from March 18 to 23 at the Dongdaemun Design Plaza (DDP). Organized by the Seoul city government, this year’s six day event took place both offline and online after three years of virtual presentations. Last year’s success recorded a total of 74.43 million views globally according to Korea Now. 35 brands, 23 from the Seoul Collection and 12 emerging designers from the Generation Next shows participated in this season’s Seoul Fashion Week. Celebrity starpower that graced the capital’s glimmering fashion event included actor Lee Jung-jae from the breakout hit Squid Games, and supermodel Choi So-ra. K-pop stars Pentagon and Weki Meki walked the runways symbolizing the undeniable global cultural impact of the country’s soft power influence.