88 percent of US consumers research products online to buy in-store

And people thought that shopping in stores was going to die. A new report released by the Ecommerce Foundation revealed that 88 percent of consumers research products online before buying in-store. This indicates that most consumers take an omnichannel approach to shopping. So, no, brick-and-mortar isn't dead after all. Moreover, in-store pickup of online purchases is ranked as one of the most popular website features for consumers, and 68 percent of consumers are satisfied with their experience of ordering online and picking up in-store.