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Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

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Business|Opinion

Dario Vitale’s short tenure ends as Prada resets Versace's creative direction

If fashion’s game of musical chairs has felt unusually frenetic this season, you’re not imagining it. Across the SS26 cycle, designer rotations have at times overshadowed the collections themselves, reflecting an industry where creative tenures are shrinking and corporate restructurings are accelerating. Data shows the average creative director...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

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Natalie Portman joins Uncaged Innovations as a strategic partner

Academy Award–winning actor and producer Natalie Portman, who has been a long-standing advocate for animal welfare and veganism, is joining biomaterial company Uncaged Innovations as a strategic partner and an “advocate for sustainable luxury”. New York-based Uncaged Innovations, founded by serial entrepreneur Stephanie Downs and biomaterials...

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Business

Alohas's triple offensive: Enhanced customer experience, greater diversification, and a larger international footprint

Spanish brand Alohas continues its journey to becoming a global brand, accelerating its efforts to coincide with the start of the Christmas 2025 season. Alejandro Porras' company has made new advances across the three strategic pillars that support its growth strategy: customer experience, product, and international footprint. Founded in 2015 as...

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Italy: unions threaten action following Woolrich relocation

Italian trade unions representing workers at Woolrich Europe are threatening action following a decision by the brand's new owner, BasicNet, to relocate operations. Three labour organisations announced a potential “state of unrest” in response to plans to close offices in Bologna and Milan, transferring 139 employees to BasicNet's headquarters...

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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...

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Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

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Adidas secures win in investor case over Ye partnership fallout

Sportswear giant Adidas has secured a legal victory in a securities case linked to its prior partnership with Ye – formerly Kanye West. The US Court of Appeals in San Francisco affirmed a district court’s dismissal of claims brought by shareholder HRSA-ILA Funds, according to a court filing. The lawsuit alleged that Adidas had misled investors...

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Business|Exclusive

2026 fashion industry outlook

As the industry prepares for 2026, foresight is essential in this rapidly evolving global environment. This exclusive report provides professionals with the critical data required for strategic decisions. It features the definitive 2026 Apparel Industry Economic Outlook, the crucial AW 26/27 Trend Report, deep dives into evolving consumer...

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BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...