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Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...

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Business |Interview Featured

Decathlon's chief digital officer on making 'digitisation the new normal'

Decathlon went back to the drawing board and put a new vision on paper. The French sports fashion retailer wants to develop further as a 'multi-specialist-company' under the motto 'Move People Through The Wonders of Sports'. Part of the new strategy is digitalisation. FashionUnited spoke to chief digital officer Jimena Almendares during a...

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