Jack Schwefel, CEO at Vince: "We were a quiet luxury brand before the term became fashionable"

Vince is a brand that offers discreet, timeless luxury inspired by California. A brand that fits in perfectly with the quiet luxury trend. Vince is present in France through points of sale and a showroom, and aims to strengthen its offering in the country over the coming years. To find out more about the brand's development strategy, FashionUnited interviewed Jack Schwefel, CEO of Vince since March 2021. With over 30 years' experience in the fashion industry, he worked for Gap for 13 years, during which time he helped establish the brand in France. Today, Jack Schwefel is developing his ambitions with Vince.