Barneys New York to host "drop" event in Los Angeles

Barneys New York recently just confirmed the location of its second Drop event. Launching on the West Coast this time, the concept event will be at the brand's Beverly Hills space.

Dubbing itself "thedropLA@barneys," the event is set to be held this October, as reported by WWD. The experience will include a Prada Pachinko Parlor, a Fear of God Digital installation, and more installations that infuse culture and fashion. These are new interactive elements that will be exclusive to the Los Angeles store event. The "drop" will feature over 90 brands and exclusive capsule collections during its two-day run starting June 2.

The event in collaboration with Highsnobiety took place previously at Barneys New York's Madison Avenue flagship. The two-day event allowed for customers to meet designers, shop exclusive collections, and also take part in activities throughout the temporary boutique. The brands that dropped previously at the New York event included Off-White c/o Virgil Abloh, Heron Preston, AMIRI, A-COLD-WALL* and more.