H&M Move marks New York running capsule launch with community 5K

H&M Move hosted a community run and recovery event in New York on Tuesday to mark the launch of its H&M Moves New York running capsule ahead of marathon weekend.

The event began at H&M’s SoHo store, where participants changed into pieces from the collection before setting off on a guided five-kilometre run through Manhattan. The route ended at The Altar, a wellness venue where guests could use saunas, cold plunges and red light therapy.

The format combined a product introduction with a group running session, followed by recovery activities. H&M did not disclose attendance figures in its announcement.

The capsule combines technical running apparel with casual pieces, including cotton hoodies, boxy T-shirts and graphic accessories. Cobalt blue leads the colour palette, while graphic elements draw on New York’s urban setting.

“New York is a city in constant motion, and we wanted our running capsule to reflect that energy,” said Marie Fredros, head of design at H&M Move. “Technical pieces sit alongside cotton hoodies, boxy tees and graphic accessories, bringing a relaxed streetwear feel to the capsule. It reflects how running can move naturally between sport, style and the city.”

The range incorporates the brand’s DryMove moisture-management technology and lightweight CoolMove materials. Product details include laser-cut ventilation, storage features and reflective elements, with apparel and accessories intended for use before, during and after runs.

Launched in 2022, H&M Move is H&M’s activewear brand. The event placed its running offer in a community setting, giving participants an opportunity to wear the collection during the organised run.