- Sara Ehlers |
Hermès is landing in Beverly Hills this time in the form of an art exhibit. The iconic brand just opened a temporary exhibition at its Rodeo Drive location.
The installation pays homage to the brand's iconic heritage. Curated by Bruno Gaudichon, the exhibit, dubbed "Harnessing the Roots," includes the brand's full history from its establishment. Artistic director of culture patrimony of the label Menehould de Bazelaire told WWD that the exhibit showing the brand's past is a first because Hermès is quite "discreet" at times. The exhibit is part of a series called "Hermès Heritage" which highlights the brand's foundation. “We’re really, really pleased to do it here in L.A. because the concept of heritage is a kind of show,” executive vice president of Hermès Charlotte David said. “The real purpose of ‘Hermès Heritage’ is really the root for us from 1837 to today and how you can really see in our new collections some key clues that are coming from the past.
Founded in 1837, the Parisian house has created an international business through its quality and innovation of fashion products. The company currently has more than 12,000 employees in 50 countries and 60 subsidiaries. The new exhibit includes equestrian-themes as part of the house's background and history.The temporary installation will stay open until April 7.