Odlo x Zaha Hadid 'Futureskin': 'When architecture meets sport'

London - When most people think about the late Iraqi-British architect and designer Zaha Hadid, they immediately envisage slick designs characterised by flowing curves and bold lines. At the 25 October London unveiling of the new Odlo x Zaha Hadid Design Winter/Autumn 2018 collection, that trademark style was introduced to the world of sportswear. Taking place in Hadid Design’s modest studio on the corner of Goswell Road in central London, the unveiling of the ‘Futureskin’ sportswear collection was unsurprisingly an art exhibition in itself. Spoiler: A panel chat, a Swiss contortionist, and a sneak-peak at the Spring/Summer 2019 women’s activewear collection were involved.