Latest Articles in Fashion

New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion |In Pictures

Reebok launches padel apparel with GLDN PNT

Global sportswear brand Reebok is expanding into padel sports in collaboration with GLDN PNT, a premium, lifestyle-driven activewear brand exclusively dedicated to the sport of padel, one of the world's fastest-growing sports. The collaboration will see Reebok launching an exclusive performance-driven padel apparel collection with GLDN PNT for...

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FS Live Webinar: FW 26/27 Women's Fashion Week Insights

Join us live for a download of the key insights from the latest Fashion Weeks. Together, we’ll unpack the standout directions in Women’s and Accessories, from themes and colors to key items, materials, graphics, and details. More than a recap, this is your fast track to sharpen your perspective, connect signals to shifts, and spot the creative...

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Fashion |In Pictures

Whoop unveils first fashion line with Samuel Ross

In January, Whoop, the wearable tracker, named British fashion designer Samuel Ross, best known for founding the luxury streetwear label A-Cold-Wall*, as creative director of a new multiyear collaborative project with his design studio SR_A to reimagine the Whoop brand as elevated high-fashion athleisurewear. The result is a “technical garment...

Fashion |In Pictures

Stars bring glamour to Oscars red carpet

Hollywood's best and brightest stars on Sunday hit the red carpet for the 98th Academy Awards, the movie industry's biggest night. Here are some of the top looks: Spring hues Pops of spring color were a welcome sight on the red carpet. Jessie Buckley, the favorite to win the best actress Oscar for her portrayal of William Shakespeare's...

Fashion

Australian brand Petal & Pup debuts new brand identity amidst global push

Australian women’s apparel brand Petal & Pup has officially launched its new, evolved brand identity as it aims to strengthen its global growth opportunities. Founded in Queensland, Australia, in 2014, the online brand is known for its feminine styles that are designed for all of life’s occasions. The new brand identity, which debuted in a...

Fashion |Marketing

The CBK effect: How Love Story is monetizing ’90s minimalism

Cultural storytelling is increasingly shaping fashion marketing outcomes. Love Story demonstrates how a television series can function as a seasonal campaign engine, reactivating heritage aesthetics, empowering creators to distribute them, and converting myth into measurable retail momentum. That dynamic is already visible in the series’ first...

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Fashion

Trompe-l'œil, 'fools the eye': an exploration of illusion in fashion

The catwalk is flooded with looks using trompe-l'œil ('tromp-loy'). The French term literally means 'deceive the eye'. In fashion, it is a technique where a designer creates an optical illusion by playing with perspective and dimension, making 2D appear 3D. In other words, you see something that is not there. Who invented this trick and how is...

Fashion

South Sudan models dominate global catwalks but visas a problem

Heels click on cracked paving stones as fantastically long-limbed men and women practice moves they hope will whisk them away from South Sudan, one of the fashion world's favourite scouting locations. Many hope to follow in the footsteps of their compatriot Awar Odhiang, who went from a refugee camp in Ethiopia to closing Chanel's Paris Fashion...

Fashion |In Pictures

Valentino mixes 80s and Baroque splendour on Rome return

Italian fashion house Valentino returned to its roots Thursday with a 1980s-inspired catwalk show in one of Rome's most spectacular venues, two months after the death of founder Valentino Garavani. Around 700 people including Hollywood star Gwyneth Paltrow were invited to the show held in the galleries of the Palazzo Barberini, a Baroque palace...

Fashion

Benetton relaunches Jean's West label

Benetton Group is relaunching Jean's West: a collection inspired by the imagery of the Far West, reinterpreted through updated silhouettes, authentic details and timeless materials. Since 1974, the brand has built its language around denim and Western aesthetics, reinterpreting its most authentic codes. The brand's garments “speak to new...