Anya Hindmarch x Kellogg's

We've only just got used to seeing McDonald's inspired clothing and accessories via Moschino, and now designer Anya Hindmarch has launched a collection of Kellog's-inspired bags.

To go one step further, Hindmarch has also designed a limited edition of cereal boxes that this week launch at Waitrose.

Customers are being given the chance to win a limited edition Anya Hindmarch Featherweight Ebury handbag in a competition which involves posting a picture or video clip featuring the cereal box on Instagram.

Commenting on the collaboration Hindmarch said: ”It was a natural progression to develop actual cereals with Kellogg’s and Waitrose. Craftsmanship and humour are at the heart of everything we do so an opportunity to do something a little unexpected and fun always appeals to me.”

Lizzie Willett, cereal buyer at Waitrose, added: “We’re excited to exclusively offer our customers fashion flakes, which will no doubt be a hit with fashion lovers. The iconic Kellogg’s characters, Tony the Tiger and Cornelius the Cockerel, have been given a refreshing makeover by Anya Hindmarch and we’re eager to see who will be the lucky winner of the Anya Hindmarch Featherweight Ebury handbag.”