Calia launches new Inspire collection with Lycra Adaptiv technology

Women's performance wear brand Calia has launched a new apparel collection named Inspire featuring Lycra Adaptiv technology.

New to the market and a first for Dick's Sporting Goods brand, the collection features items made with Lycra Adaptiv fibers that offer the same stretch and strength as Lycra Spandex but with lightweight support and subtle compression. Designed to respond to body movement, the fiber gently expands when moving and maintains a supportive fit when at rest, making it ideal for activewear applications.

"We know activewear is not just for when you're intentionally being active," said Alycia Scott, vice president of vertical brand design at Dick's Sporting Goods, in a statement. "We wear it throughout our daily lives, and it's become a staple in many women's wardrobes both inside and outside of the gym. With Inspire, we wanted to create pieces that were tough enough to withstand the most intense workout but comfortable enough to wear all day long. We want women to feel like they can do anything and have Inspire move with them."

The Inspire collection includes pieces designed for low and high-intensity workouts such as yoga, weight lifting, and running, and beyond. Garments made with the Inspire fabric provide odor-inhibiting and moisture-wicking properties to ensure the wearer stays dry, cool, and comfortable when working out.

To highlight the versatility of the Inspire collection, Dick's Sporting Goods also launched a campaign under the name 'There's Beauty in the Burn,' which includes a 30-second advertisement and images. "The launch of Inspire and release of There's Beauty in the Burn is a big moment for the brand, signaling the start of Calia's next phase of growth," said Emily Silver, chief marketing officer at Dick's Sporting Goods, in a statement.

"We are thrilled to be bringing a campaign to life that showcases the true elegance found not only in aesthetics but in the grit and strength displayed by everyday women." The Calia Inspire collection is now available online and in stores and includes leggings, shorts, bodysuits, dresses, tanks, sports bras, and more from sizes XXS-XXL, with selected styles up to 3X.