Craft clusters, how one sustainable brand uses India’s textile heritage

Launched in 2009 the brand Injiri, meaning real India, focuses on textile development and sustainable usage of materials from across India which, perhaps more than any other country, has long supplied the fashion industry with extraordinary handwoven textiles. But how much do we really understand of these centuries-old techniques and what goes into the creation of them? In this interview Injiri founder Chinar Farooqui aims to help expand our knowledge of the artisan communities in her homeland where specific spots are known for particular techniques.