Favored label of musicians, Cult of Individuality, makes its NYC runway debut

Stepping from the glare of an anonymous second floor corridor into a low-ceilinged room in Manhattan’s garment district, lights are low and a youthful street-styled crowd are tightly packed inside as a bass line throbs and the line for the bar is four deep. They’re gathered for the Cult of Individuality Spring 22 runway show. The brand held an NYC concert and show in 2019 to celebrate its tenth anniversary, but this is the first time founder, Ron Poisson, has decided to show on what was formerly the official NY men’s calendar. Most menswear brands will present during a co-ed fashion week in September. But Cult of Individuality, as its name suggests, does not follow the herd.