Juicy Couture Swimwear Collaborates with RAJ Manufacturing

Juicy Couture just announced a long-term partnership with RAJ for a new swimwear line. RAJ will be the exclusive partner for Juicy Couture Swimwear sourcing, designing, and manufacturing all of the brand's womenswear in this category.

The new collection will bring a new style to swimwear that will stay true to Juicy Couture's original vision. The line focuses on cover-ups, silhouette designs, bold patterns, vibrant prints, luxury textures, and more. “Raj is an industry expert that brings innovation to swimwear design,” said Jamie Salter, Chairman and CEO, Authentic Brands Group, owner of the Juicy Couture Brand. As this is Juicy Couture's first swimwear line by RAJ Manufacturing, the pressure for RAJ to deliver an amazing line is on. “With a track record that spans nearly five decades, we are confident that Raj’s expertise will add newness to this key category," said Salter.

Juicy Couture has gained recognition over the years as a high-end boutique offering luxurious womenswear. Juicy Couture currently offers women's and girls clothing, handbags, accessories, shoes, intimates, fragrance, and jewelry. Juicy Couture operates approximately 200 stores. The company was founded in Pacoima, Los Angeles by Pamela Skaist-Levy and Gela Nash-Taylor. Authentic Brands Group, LLC currently owns Juicy Couture.