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LA based intimates brand Felina to add activewear

By Sara Ehlers

Jan 18, 2016

Los Angeles – Lingerie brand Felina recently decided to expand their line by adding a couple new fashion categories. Partnering with Just One, Felina plans to expand by adding activewear, hosiery, and socks.

The partnership comes from a new licensing deal that the brand signed with Dreamwave of Bentex Group. The Bentex Group hosts a variety of brands including its eponymous brand Bentex, Extreme Concepts, Pajama Drama, and Dreamwave. Now in joining forces with Felina, the lingerie brand can offer more than intimates for its customers. “We believe that activewear, as well as socks and hosiery, are natural product extensions for [Felina],” Robert Zarabi, the brand’s owner,” told WWD.

The new products are set to hit stores in Spring 2016. Currently, Felina retails at Nordstrom, Lord and Taylor, ShopStyle.com and on its own e-commerce site. The family-owned corporation established itself as a lingerie company in Los Angeles. The brand offers European-inspired intimates and is currently expanding in the U.S.