Coach partners with Disney for Dark Fairy Tale line
May 15, 2018
The Coach x Disney A Dark Fairy Tale collection features leather goods inspired by lurid moments in stories like Sleeping Beauty and Snow White and the Seven Dwarves. Items include t-shirts, scarves, shoes and bags - each one featuring colorful graphics.
“I have always loved Disney – both the movies and the fantasy worlds created that have captured my imagination for many decades,” Coach Creative Director, Stuart Vevers said in a statement. “It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach.”
Among the eye-catching motifs that appear on the items are castles, poisoned apples and spooky eyes. The motifs are drawn from a retro color palette.
The collaboration marks the third time Coach and Disney have joined forces and to coincide with the launch, select Coach stores will display the items alongside a Disney-themed castle.
The Coach x Disney ‘A Dark Fairy Tale’ collection is currently available in Coach stores and online. Items range from $150 to $395.