Dedagroup opens New York headquarters to bolster US expansion

Italian technology group Dedagroup has opened a new US headquarters in New York, marking a milestone in its North American growth strategy. The expansion comes after more than ten years of operating in the US market, where the business has existing locations in Birmingham, Alabama, and Memphis, Tennessee.

Dedagroup opens New York headquarters

The new hub brings the technology firm closer to its client base as US companies accelerate investments in digital transformation and enterprise artificial intelligence (AI). Dedagroup currently serves over 4,000 clients across more than 50 countries.

Demand for specialised digital solutions remains particularly strong across financial services, enterprise AI, and the fashion and luxury sectors. To capture these opportunities, the group has structured its North American operations into three primary divisions: Financial Services, Artificial Intelligence, and Fashion & Luxury.

Dedagroup chief executive officer and executive chairman Marco Podini highlighted the necessity of sector-specific software for enterprise clients. “We’ve been serving clients in the US for more than a decade, and we’ve learned that organizations don’t need more generic technology—they need solutions built for the realities of their industry,” said Podini. “That’s where Dedagroup stands apart. We combine specialized platforms, deep domain expertise, and AI to solve complex business challenges and deliver measurable results”.

Dedicated support for fashion and luxury software

Within its dedicated fashion arm, subsidiary Deda Stealth offers proprietary software designed to help fashion and luxury brands make faster, data-driven commercial choices. Its portfolio includes Competitoor, led by Maurizio Catellani, a real-time pricing intelligence system monitoring more than 450,000 websites across 42 countries.

The company also offers Stealth Cosmica, an AI-powered decision intelligence platform launched in 2026 to help labels optimize operational performance amid growing market competition.The group's wider business unit for AI, Deda AI, led by Chandra Subramanian, focuses on decision intelligence, inventory optimisation, and operational efficiency.

Its financial unit, Deda Sphere, led by Marcello De Angelis, supports credit unions representing more than 20 billion dollars in assets with core-agnostic digital platforms.

The New York office will serve as the primary operational hub for Dedagroup in North America, integrating corporate functions, business leadership, and client engagement teams.