Runway to retail – Coastal Cowgirl

The overwhelming popularity of the tv show ‘Yellowstone,’ set in the farmlands of Montana, has inspired a renewed interest in cowboys, their culture and their clothing. It has had a huge impact on various social media platforms where users have taken the look and made it their own. According to Bustle, the ‘coastal cowgirl’ aesthetic began life as a TikTok trend. It has become so popular that the hashtag #coastalcowgirl has so far garnered 44.5 million views on the platform.