Victoria's Secret launches exclusive collection with For Love and Lemons

Lingerie brand Victoria's Secret has introduced their new collaboration with Los Angeles-based fashion label For Love & Lemons. Victoria's Secret will serve as the exclusive third-party retailer of For Love & Lemons lingerie collection available at select Victoria's Secret stores in the U.S. and at VictoriasSecret.com, as well as select stores in the U.K. beginning September 27.

To celebrate the launch, For Love & Lemons founders Laura Hall and Gillian Rose Kern and collection muses entrepreneur Devon Lee Carlson and model Solange Van Doorn hosted a garden luncheon yesterday in New York City. Carlson and Van Doorn were joined by models Grace Elizabeth, Winnie Harlow, Hailey Clausen, and Jasmine Saunders in the For Love & Lemons for Victoria's Secret campaign.

A woman-owned and women-led business based out of Los Angeles, For Love & Lemons started as a lemonade stand in a small country town in Wyoming in 1996. Their business concept of loyalty, female camaraderie and ambitious drive has remained with them throughout their adulthood career.

For Love & Lemons at Victoria's Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. From custom trims and prints to meticulously sourced fabrics, every piece in the collection is carefully thought out and intentionally constructed. Romantic lace meets feminine florals along with colorful floral-embroidery, and rich jewel tones. The collection also includes corsets.

The Victoria's Secret Fifth Avenue flagship in New York City and the New Bond Street flagship in London will provide a unique store design experience via For Love & Lemons and branded shop-in-shops.

photo: courtesy of Victoria's Secret